SmartMeme builds movements and amplifies the impact of grassroots organizing with new strategy and training resources, values based communications, collaborations, and meme campaigning. SmartMeme uses the power of narrative to advance a holistic vision of grassroots social change that connects struggles for democracy, peace, justice, and ecological sanity

The founding of the SmartMeme project was inspired in large part by the momentum of Seattle and the subsequent mass global justice actions. Members of our collective were deeply involved in the lead up organizing and mass action planning and supported the protests with tactical, video, and media support. The actions showed the need for activists to take the fight against the ideology of free trade and corporate globalization beyond the streets of Seattle and into the public debate. SmartMeme was formed to develop strategies and tools to help our movements for change win the battle of the story around key issues like corporate globalization.

SmartMeme continues to challenge free trade and the corporate take over by supporting campaigns for real democracy, farmworker justice, ending the occupation of Iraq and environmental protection.