Greenpeace is an independent campaigning organization that uses peaceful direct action and creative confrontation to expose global environmental problems and promote solutions that are essential to a green and peaceful future. The Kleercut campaign is focused on ending Kimberly-Clark’s destruction of ancient forests, including the North American Boreal forest, for disposable products like Kleenex tissue and Cottonelle toilet paper.
KLEERCUT CAMPAIGN
The Kleercut campaign is focused on ending Kimberly-Clark’s destruction of ancient forests, including the North American Boreal forest, for disposable products like Kleenex tissue and Cottonelle toilet paper.
Kimberly-Clark is the largest tissue company in the world, known for brands like Kleenex, Scott, Cottonelle, Viva, Kotex, Depend, Huggies and PullUps. Instead of using recycled content to make products they use virgin fiber from ancient forests. Critical in helping to regulate our climate and home to caribou, bear, moose, lynx, and wolverine, the North American Boreal forest is under threat because of Kimberly-Clark’s appetite for virgin trees. It’s time for Kimberly-Clark to stop wiping away ancient forests for toilet paper and tissue. THE FIVE STEPS
1. SCOUR your home, office or public restroom for any Kimberly-Clark products.
2. CUT out the UPC label(s) or part of the packaging and
WRITE a personal message to Kimberly-Clark. For example:
“This box of Kleenex tissue is last Kimberly-Clark product I’ll buy until you use recycled content instead of ancient forests!"3. SEND the UPC label and note to:
CEO Thomas Falk
Kimberly-Clark Corporation
351 Phelps Drive
Irving, TX 75038
4. CONSIDER this the first step in wiping Kimberly-Clark out of your life.
REPLACE Kimberly-Clark brands with alternatives high in recycled content.
5. HELP us fight for forests by finding Kimberly-Clark products elsewhere in your life.
PUSH to have local libraries, schools, and businesses replace Kleenex and other Kimberly-Clark brands with recycled alternatives.
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